Development Media International to host event on using mass media campaigns to contribute to SRHR and increase modern contraceptive uptake

Development Media International (DMI), a non-profit organization that runs evidence-based behavior change campaigns for improving health in low-income countries, will be hosting an event on April 20, 2021, on using mass media campaigns to contribute to sexual and reproductive health and rights (SRHR) and increase modern contraceptive uptake.

DMI will present the results of the randomized controlled trial (RCT) that it conducted in Burkina Faso in partnership with the Abdul Jameel Latif Poverty Action Lab (J-PAL) and Innovations for Poverty Action (IPA). The RCT tested the impact of a radio campaign on modern contraceptive uptake, and the results showed that there was a 20% relative increase in intervention zones following the campaign. According to DMI, this was a significant finding, and the radio campaign cost much less than other national family planning investments, making the campaign a highly cost-effective impact accelerator. 

This RTC follows the success of an earlier trial, co-funded by the Wellcome Trust, that used mass media to promote increased child survival and maternal health, by providing parents with information about and encouraging them to seek treatment for children with symptoms of malaria, pneumonia, or diarrhea, as well as by promoting prenatal care and health facility deliveries. DMI’s other projects cover topics including SRHR, nutrition, tuberculosis, and WASH (Water, Sanitation, and Hygiene).

To learn more, sign up for the event here. The event will have simultaneous English-French translation available. 

To read the Donor Tracker’s recent report on donor funding trends for SRHR from the last decade and watch a recording of that report's webinar, click here.

Event website - DMI

Press release - World Health Organization